Hi there! I'm Micaela.
I'm an enterprise product design leader with 13+ years of experience turning complex business challenges into intuitive products people can trust and use. My expertise spans B2B SaaS, enterprise platforms, 0→1 product innovation, and AI-powered experiences, from simplifying business-critical workflows to shaping how people and AI agents work together.
I lead product experience strategy from discovery through delivery, aligning Design, Product, Engineering, and business teams to navigate ambiguity, develop talent, and deliver measurable business outcomes.
Selected Projects
Simplifying business-critical workflows, designing agentic AI experiences, and bringing new product ideas to life.
Selected Projects
Simplifying business-critical workflows, designing agentic AI experiences, and bringing new product ideas to life.
From Confusing Approvals to Proactive, AI-Guided Deal Registration
Redesigning Partner Deal Registration to Prevent 84% of Denial Causes
Password protected
From Confusing Approvals to Proactive, AI-Guided Deal Registration
Redesigning Partner Deal Registration to Prevent 84% of Denial Causes
Password protected
From Confusing Approvals to Proactive, AI-Guided Deal Registration
Redesigning Partner Deal Registration to Prevent 84% of Denial Causes
Password protected
Positioning ContentDM for growth from $8M to $22M
Modernizing Digital Asset Management to Cut Cataloging Effort by 40%
Positioning ContentDM for growth from $8M to $22M
Modernizing Digital Asset Management to Cut Cataloging Effort by 40%
Positioning ContentDM for growth from $8M to $22M
Modernizing Digital Asset Management to Cut Cataloging Effort by 40%
AI-powered insights and assistance that adapt to your role, priorities, and workflow.
Transforming Static Dashboards into Intelligent, Role-Aware Workspaces
Password protected
AI-powered insights and assistance that adapt to your role, priorities, and workflow.
Transforming Static Dashboards into Intelligent, Role-Aware Workspaces
Password protected
AI-powered insights and assistance that adapt to your role, priorities, and workflow.
Transforming Static Dashboards into Intelligent, Role-Aware Workspaces
Password protected
Defining How People and AI Agents Work Together to Make Financial Decisions
Redesigning Accounts Payable Through Human–AI Collaboration
Password protected
Defining How People and AI Agents Work Together to Make Financial Decisions
Redesigning Accounts Payable Through Human–AI Collaboration
Password protected
Defining How People and AI Agents Work Together to Make Financial Decisions
Redesigning Accounts Payable Through Human–AI Collaboration
Password protected
In their words
Reflections from colleagues and leaders on how I collaborate, lead, and turn complex challenges into meaningful outcomes.
In their words
Reflections from colleagues and leaders on how I collaborate, lead, and turn complex challenges into meaningful outcomes.
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
How I Lead Design
Connecting people, systems, and technology to simplify complexity, shape product strategy, and create intuitive experiences that drive meaningful business outcomes.
How I Lead Design
Connecting people, systems, and technology to simplify complexity, shape product strategy, and create intuitive experiences that drive meaningful business outcomes.
Enterprise Product Design & Experience Strategy
Connect customer needs, business priorities, and complex enterprise systems to shape product strategy, simplify workflows, and create scalable experiences.
01 · STRATEGY
Enterprise Product Design & Experience Strategy
Connect customer needs, business priorities, and complex enterprise systems to shape product strategy, simplify workflows, and create scalable experiences.
01 · STRATEGY
Enterprise Product Design & Experience Strategy
Connect customer needs, business priorities, and complex enterprise systems to shape product strategy, simplify workflows, and create scalable experiences.
01 · STRATEGY
Design Leadership & Operations
Build and develop high-performing design teams, align priorities and resources, and establish practices that strengthen collaboration, design quality, and delivery
02 · LEADERSHIP
Design Leadership & Operations
Build and develop high-performing design teams, align priorities and resources, and establish practices that strengthen collaboration, design quality, and delivery
02 · LEADERSHIP
Design Leadership & Operations
Build and develop high-performing design teams, align priorities and resources, and establish practices that strengthen collaboration, design quality, and delivery
02 · LEADERSHIP
AI & Product Experience Design
Shape AI-powered and agentic product experiences, integrating human-centered design, intelligent automation, and trustworthy interactions into enterprise workflows.
03 · INNOVATION
AI & Product Experience Design
Shape AI-powered and agentic product experiences, integrating human-centered design, intelligent automation, and trustworthy interactions into enterprise workflows.
03 · INNOVATION
AI & Product Experience Design
Shape AI-powered and agentic product experiences, integrating human-centered design, intelligent automation, and trustworthy interactions into enterprise workflows.
03 · INNOVATION
Product Innovation & Business Impactt
Translate product strategy into measurable outcomes through 0→1 innovation, workflow optimization, operational efficiency, and customer experience improvements.
04 · IMPACT
Product Innovation & Business Impactt
Translate product strategy into measurable outcomes through 0→1 innovation, workflow optimization, operational efficiency, and customer experience improvements.
04 · IMPACT
Product Innovation & Business Impactt
Translate product strategy into measurable outcomes through 0→1 innovation, workflow optimization, operational efficiency, and customer experience improvements.
04 · IMPACT