Hi there! I'm Micaela.
An enterprise product design leader with 13+ years of experience turning complex business problems into intuitive products people can trust and use. I specialize in B2B SaaS, financial operations, and AI-powered experiences, from simplifying onboarding and business-critical workflows to defining how people and AI agents work together. I lead from discovery through delivery, bringing Product, Engineering, and business teams together to turn ambiguous problems into products that deliver measurable results.
Selected Projects
Simplifying business-critical workflows, designing agentic AI experiences, and bringing new product ideas to life.
Selected Projects
Simplifying business-critical workflows, designing agentic AI experiences, and bringing new product ideas to life.
From Confusing Approvals to Proactive, AI-Guided Deal Registration
Redesigning Partner Deal Registration to Prevent 84% of Denial Causes
Password protected
From Confusing Approvals to Proactive, AI-Guided Deal Registration
Redesigning Partner Deal Registration to Prevent 84% of Denial Causes
Password protected
From Confusing Approvals to Proactive, AI-Guided Deal Registration
Redesigning Partner Deal Registration to Prevent 84% of Denial Causes
Password protected
Positioning ContentDM for growth from $8M to $22M
Modernizing Digital Asset Management to Cut Cataloging Effort by 40%
Positioning ContentDM for growth from $8M to $22M
Modernizing Digital Asset Management to Cut Cataloging Effort by 40%
Positioning ContentDM for growth from $8M to $22M
Modernizing Digital Asset Management to Cut Cataloging Effort by 40%
AI-powered insights and assistance that adapt to your role, priorities, and workflow.
Transforming Static Dashboards into Intelligent, Role-Aware Workspaces
Password protected
AI-powered insights and assistance that adapt to your role, priorities, and workflow.
Transforming Static Dashboards into Intelligent, Role-Aware Workspaces
Password protected
AI-powered insights and assistance that adapt to your role, priorities, and workflow.
Transforming Static Dashboards into Intelligent, Role-Aware Workspaces
Password protected
Defining How People and AI Agents Work Together to Make Financial Decisions
Redesigning Accounts Payable Through Human–AI Collaboration
Password protected
Defining How People and AI Agents Work Together to Make Financial Decisions
Redesigning Accounts Payable Through Human–AI Collaboration
Password protected
Defining How People and AI Agents Work Together to Make Financial Decisions
Redesigning Accounts Payable Through Human–AI Collaboration
Password protected
In their words
Reflections from colleagues and leaders on how I collaborate, lead, and turn complex challenges into meaningful outcomes.
In their words
Reflections from colleagues and leaders on how I collaborate, lead, and turn complex challenges into meaningful outcomes.
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
How I Solve Problems
Connecting people, systems, and technology to turn complex challenges into intuitive products that drive meaningful outcomes.
How I Solve Problems
Connecting people, systems, and technology to turn complex challenges into intuitive products that drive meaningful outcomes.
System Thinking
Connect people, workflows, data, and business rules to uncover root problems and identify opportunities worth solving.
Understanding
System Thinking
Connect people, workflows, data, and business rules to uncover root problems and identify opportunities worth solving.
Understanding
System Thinking
Connect people, workflows, data, and business rules to uncover root problems and identify opportunities worth solving.
Understanding
Enterprise Product Design
Transform complex workflows and business requirements into intuitive, scalable experiences that make work easier.
Simplifying
Enterprise Product Design
Transform complex workflows and business requirements into intuitive, scalable experiences that make work easier.
Simplifying
Enterprise Product Design
Transform complex workflows and business requirements into intuitive, scalable experiences that make work easier.
Simplifying
AI & Product Innovation
Explore new product opportunities and design human–AI experiences that make complex work smarter, more efficient, and trustworthy.
Innovating
AI & Product Innovation
Explore new product opportunities and design human–AI experiences that make complex work smarter, more efficient, and trustworthy.
Innovating
AI & Product Innovation
Explore new product opportunities and design human–AI experiences that make complex work smarter, more efficient, and trustworthy.
Innovating
Strategic Design Leadership
Unite Product, Engineering, Research, and business teams around a shared vision, turning strategy into actionable direction.
Aligning
Strategic Design Leadership
Unite Product, Engineering, Research, and business teams around a shared vision, turning strategy into actionable direction.
Aligning
Strategic Design Leadership
Unite Product, Engineering, Research, and business teams around a shared vision, turning strategy into actionable direction.
Aligning