Hi there! I'm Micaela.
I'm an enterprise product design leader with 13+ years of experience shaping experience strategy and leading end-to-end design from concept through launch. I specialize in turning complex business and systems challenges into intuitive, scalable products that people can trust and use. My approach goes beyond the interface, examining the underlying business logic, data, workflows, and systems to address complexity at its source and create more effective experiences. My expertise spans B2B SaaS, enterprise platforms, 0→1 product innovation, and agentic AI experiences, from simplifying business-critical workflows to defining how people and AI agents work together.
Selected Projects
Simplifying complex business workflows, designing agentic AI experiences, and bringing innovative product ideas to life.
Selected Projects
Simplifying complex business workflows, designing agentic AI experiences, and bringing innovative product ideas to life.
From Confusing Approvals to Proactive, AI-Guided Deal Registration
Redesigning Partner Deal Registration to Prevent 84% of Denial Causes
Password protected
From Confusing Approvals to Proactive, AI-Guided Deal Registration
Redesigning Partner Deal Registration to Prevent 84% of Denial Causes
Password protected
From Confusing Approvals to Proactive, AI-Guided Deal Registration
Redesigning Partner Deal Registration to Prevent 84% of Denial Causes
Password protected
Positioning ContentDM for growth from $8M to $22M
Modernizing Digital Asset Management to Cut Cataloging Effort by 40%
Positioning ContentDM for growth from $8M to $22M
Modernizing Digital Asset Management to Cut Cataloging Effort by 40%
Positioning ContentDM for growth from $8M to $22M
Modernizing Digital Asset Management to Cut Cataloging Effort by 40%
AI-powered insights and assistance that adapt to your role, priorities, and workflow.
Transforming Static Dashboards into Intelligent, Role-Aware Workspaces
Password protected
AI-powered insights and assistance that adapt to your role, priorities, and workflow.
Transforming Static Dashboards into Intelligent, Role-Aware Workspaces
Password protected
AI-powered insights and assistance that adapt to your role, priorities, and workflow.
Transforming Static Dashboards into Intelligent, Role-Aware Workspaces
Password protected
Defining How People and AI Agents Work Together to Make Financial Decisions
Redesigning Accounts Payable Through Human–AI Collaboration
Password protected
Defining How People and AI Agents Work Together to Make Financial Decisions
Redesigning Accounts Payable Through Human–AI Collaboration
Password protected
Defining How People and AI Agents Work Together to Make Financial Decisions
Redesigning Accounts Payable Through Human–AI Collaboration
Password protected
In their words
Perspectives from colleagues and leaders on my approach to collaboration, design leadership, and solving complex challenges.
In their words
Perspectives from colleagues and leaders on my approach to collaboration, design leadership, and solving complex challenges.
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
I know with Micaela the strategy will achieve what it needs to, without over designing the experience beyond the simplicity of an iterative design that can evolve."
Sam Shepperd
Global Product Manager
Micaela effortlessly brings together diverse stakeholders, leveraging their strengths while executing the design strategy."
Jon Small
Senior Technical Writer
Micaela is a strategic thinker who can identify and analyze user needs, business goals, and market trends to develop effective design strategies that align with overall business objectives."
Massimo Vellani
Head of UX Research & Design
Micaela cuts through noise with an action-oriented approach, grounding teams in real user research to keep complex projects focused on solving the right UX problems.”
John O'Leary
Director of Product & Engineering at Sage People
Micaela consistently translates complex requirements into innovative, visually compelling, and highly functional solutions that exceed expectations.”
Madelein Taljaard
Director of Product Design
How I Lead Design
Lead design and experience strategy, aligning people, product direction, and business priorities to deliver meaningful outcomes.
How I Lead Design
Lead design and experience strategy, aligning people, product direction, and business priorities to deliver meaningful outcomes.
Enterprise Product Design & Experience Strategy
Connect customer needs, business priorities, and complex enterprise systems to shape product strategy, simplify workflows, and create scalable experiences.
01 · STRATEGY
Enterprise Product Design & Experience Strategy
Connect customer needs, business priorities, and complex enterprise systems to shape product strategy, simplify workflows, and create scalable experiences.
01 · STRATEGY
Enterprise Product Design & Experience Strategy
Connect customer needs, business priorities, and complex enterprise systems to shape product strategy, simplify workflows, and create scalable experiences.
01 · STRATEGY
Design Leadership & Operations
Build and mentor high-performing design teams, align priorities and resources, and establish practices that strengthen collaboration, design quality, and delivery.
02 · LEADERSHIP
Design Leadership & Operations
Build and mentor high-performing design teams, align priorities and resources, and establish practices that strengthen collaboration, design quality, and delivery.
02 · LEADERSHIP
Design Leadership & Operations
Build and mentor high-performing design teams, align priorities and resources, and establish practices that strengthen collaboration, design quality, and delivery.
02 · LEADERSHIP
AI & Product Experience Design
Shape AI-powered and agentic experiences, defining how intelligent systems behave, make recommendations, and work alongside people with transparency, trust, and human oversight.
03 · INNOVATION
AI & Product Experience Design
Shape AI-powered and agentic experiences, defining how intelligent systems behave, make recommendations, and work alongside people with transparency, trust, and human oversight.
03 · INNOVATION
AI & Product Experience Design
Shape AI-powered and agentic experiences, defining how intelligent systems behave, make recommendations, and work alongside people with transparency, trust, and human oversight.
03 · INNOVATION
Product Innovation & Business Impact
Translate complex business challenges into product opportunities through 0→1 innovation, workflow optimization, and scalable solutions that deliver measurable business outcomes.
04 · IMPACT
Product Innovation & Business Impact
Translate complex business challenges into product opportunities through 0→1 innovation, workflow optimization, and scalable solutions that deliver measurable business outcomes.
04 · IMPACT
Product Innovation & Business Impact
Translate complex business challenges into product opportunities through 0→1 innovation, workflow optimization, and scalable solutions that deliver measurable business outcomes.
04 · IMPACT